Unveiling the Pepsi Culture Can Series: A Global Celebration of Local Cultures

PepsiCo Design and Innovation's Award-Winning Approach to Packaging Design

The Pepsi Culture Can Series was born out of a desire to strengthen community ties and celebrate the elements that bind us together - symbols, food, music, images, and architecture. In 2019, amidst a global climate of heightened identity and pride, PepsiCo Design and Innovation saw an opportunity to create a platform that would resonate with people across the globe.

The mantra for the Pepsi Culture Can Series is simple: "Think globally. Act locally." This approach led to the creation of a limited-edition packaging series that features unique, hyperlocal designs for markets all over the world. The series was activated in over ten countries, each represented by a distinct design that pays homage to its local culture.

What sets the Pepsi Culture Can Series apart is its commitment to celebrating diversity while maintaining a unified global identity. Each can in the series is a testament to the local culture it represents, yet they all come together to form a cohesive collection that speaks to PepsiCo's global presence.

The Pepsi Culture Can Series is more than just a packaging initiative. It's a celebration of the spirit, culture, and community of local markets. It's a testament to the power of design in fostering a sense of identity and pride. It's a reminder that even in a globalized world, our local cultures are worth celebrating.

The Golden A' Design Award, awarded to the Pepsi Culture Can Series in 2021, recognizes the project's extraordinary excellence and significant impact. This award is granted to creations that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and embody desirable characteristics. The Pepsi Culture Can Series certainly fits this description, serving as a shining example of innovative and impactful design.